How We Became Bineros Digital Advisors to Increase B2B Leads
Binero is a growing cloud based company listed on the Nasdaq First North Growth Market
Binero
- CategoryB2B
- ServicesAI, Data, Advisory
- PlatformsDigital Ecosystem
- Increase in leads YoY+250%
- Nurturing Flows20+
Project overview
Binero is a growing cloud based company listed on the Nasdaq First North Growth Market. They enable sustainable digital development for companies and organisations with qualified needs in cloud services and IT infrastructure. One of their main challenges was to rebrand Binero, both in their identity as well as their product/services. When the new brand was determined, it was important to ensure a successful digital transformation, brand building activities as well as adapting to the digital landscape using technology and marketing. Ulv and Binero began its partnership in 2020 and has since been working together on a number of projects such as:
To summarize
- Marketing Technology
- Website Migration
- Brand Repositioning (multiple times, especially due to acquisitions)
- Product Repositioning
- Lead Generation & Marketing Automation
- Data & Analytics
- AI Digital Marketing
- Advisory
- Overall company digital strategy
Project execution
One of the first projects for us at Ulv was to advise in regards to their new business offering + product offering and to ensure a smooth transition towards their new offering as well as to migrate their website to a new one.
As Bineros business offering and website had been changed, we initiated a data and analytics project to future proof growth and scalability and has since been working with everything from improving and building their tech stack in accordance to our Digital Maturity Framework to working proactively with their marketing automation and assisting sales in navigating the digital leads. Ulv is also Bineros digital partner and continues to challenge and ensure growth through digital marketing in relevant platforms such as Paid Search and Paid Social, with focus on Linkedin, Google Ads and Microsoft Ads with a Account-Based Marketing approach.
Ulv provides strategy advisory and operational capabilities for Binero during their company acquisitions and growth to always stay relevant and forefront in a digital landscape.
All in all, Ulv is Binero’s agile AI marketing, advisory and data extended team, being their right hand in ensuring a strong balance between AI, data and advisory that best benefits Binero now, but also tomorrow.
Results
As a result of our close partnership from day one, Ulv and Binero working heavily integrated together – focusing on regular meetings on-site and remote, digital advisory and operational capabilities, Binero Groups continues to scale and Binero Group’s collective understanding of the importance of digital marketing (digital growth through AI and ABM, data and advisory) has proven successful as we continuously break monthly lead generation records, which has favoured sales colleagues at Binero Group.
As a result of regular follow ups, advisory, operational capabilities, Binero Group continues to scale and Binero Groups collective understanding of the importance of digital marketing has proven successful as we continuously break monthly lead generation records, which has favoured sales colleagues at Binero Group.
- 250%YoY Increased Leads
- 20+Nurturing Flows